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NAMM: Believe in Music Week

NAMM - Believe in Music Week

January 18th - January 22nd

The 2021 NAMM Show, Believe in Music Week has begun. Here is everything you need to know to make the most of the myriad of online programming and professional education resources and the Believe in Music Week interactive marketplace! Register for Believe in Music Week!


Shure will be hosting a virtual booth for Believe in Music Week. Once you have registered for Believe in Music Week, you will be able to access the virtual booth by following this link. Shure is holding several sweepstakes giveaways including a Custom 55SH Microphone, a custom MV7 Podcast Microphone, the new iconic Shure NAMM t-shirt, and more! Enter the sweepstakes by visiting their virtual booth. Sessions: Shure is hosting six sessions during Believe in Music Week. Register by visiting their virtual booth.

  • Shure Booth Tour: Shure Wireless Systems

  • Shure Booth Tour: MOTIV USB Microphones

  • Shure Booth Tour: AONIC Earphones and Headphones

  • Shure Presents: Grammy Nominated Producer Henny Tha Bizness

  • Shure Booth Tour: Shure In-Ear Monitoring Systems

  • Shure Presents: Nancy Wilson (Heart) and Jay Buchanan (Rival Sons)

Allen & Heath

Allen & Heath will also be hosting a virtual booth (only accessible if you have already registered). Sessions:

  • PRIME Time. Allen & Heath PRIME I/O cards development story

  • From FOH to Streaming. Beginning streaming audio concepts, w/ Michael Bangs

  • Signal to Noise Podcast special Believe in Music Week episode premiere

  • Hardware Ecosystem Mini Masterclass. Installed audio w/ Samantha Potter

  • SQ Series Overview w/ Keith Johnson

  • Going DEEP, Allen & Heath DEEP development

  • Dante in Worship. Co-presented with Audinate.

  • Allen & Heath avantis - en Español


Zoom will host a virtual booth and will engage in several live sessions centered around podcasting and how to record great audio on the road! Sessions:

  • Brand Page Session - Podcasting with Zoom

  • Brand Session - Field Recording with 32-Bit Float

  • Brand Session - Product Release - G6 Multi-Effects Processor

  • Mobile Phone Microphones for Audio as good as your Video

  • Brand Event - Cameras for Musicians

Hosa Technology

Hosa will host a virtual booth for Believe in Music Week. Hosa is also doing several giveaways and they have released their Hosa Origins video that included a cameo from Alan Geer! Sessions:

  • The Hosa Story

  • Sarah Longfield Performance

  • Hosa | Connecting What Moves You

SKB Corporation

What's the first thing you see when you visit the SKB virtual booth? A video of people (unsuccessfully) attempting to break their cases, of course! Don't forget to sign up for the giveaway for a new iSeries Cymbal Flyer! Sessions:

  • Get To Know SKB Cases

  • SKB Cases New Products Showcase

As always, please reach out to us with any questions!

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